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Product brainstorming template

Start from a user problem and branch into users, ideas, constraints and experiments so a brainstorm ends with testable next steps.

Best for
Product teams
Goal
Generate and cluster product ideas around a problem
Layout
Mind map (balanced)
Topics
21
Use this template — freeAll templates

How to use it

  1. Phrase the centre as a problem, not a solution.
  2. Capture ideas quickly, then cluster them.
  3. Turn the best ideas into tasks under Next steps.
  4. Press Tab to add detail under any topic and Enter for another at the same level.

What’s inside

The full structure as text — the same content you get in the editor.

  • Problem we are solving
    • Who has this problem
      • Primary user
      • Secondary user
    • Current workarounds
    • Ideas
      • Quick wins
        • Idea
      • Bigger bets
        • Idea
      • Wild ideas
        • Idea
    • Constraints
      • Technical
      • Time
      • Budget
    • How we will measure success
    • Experiments
      • ☐ Experiment 1
    • Next steps
      • ☐ Owner + date

Last reviewed 2026-10-30. Placeholders are deliberately generic — replace them with your own facts and sources.