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Product & work

User journey template

Follow a user through each stage of an experience, recording what they do, feel and struggle with, and where you could help.

Best for
UX and product teams
Goal
Map stages, actions, pains and opportunities
Layout
Timeline
Topics
18
Use this template — freeAll templates

How to use it

  1. Use the timeline layout to keep stages in order.
  2. Base pains on research, not assumptions — mark guesses.
  3. Turn opportunities into tasks.
  4. Press Tab to add detail under any topic and Enter for another at the same level.

What’s inside

The full structure as text — the same content you get in the editor.

  • Persona & goal
    • Awareness
      • Actions
      • Pain points
      • Opportunities
    • Consideration
      • Actions
      • Pain points
      • Opportunities
    • Purchase / sign-up
      • Actions
      • Pain points
    • Onboarding
      • Actions
      • Pain points
    • Ongoing use
      • Actions
      • Opportunities

Last reviewed 2026-10-30. Placeholders are deliberately generic — replace them with your own facts and sources.