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Business

Competitive landscape template

Group direct, indirect and substitute alternatives, and record strengths and gaps without fabricated ratings.

Best for
Strategy and product teams
Goal
Compare alternatives fairly
Layout
Mind map (balanced)
Topics
18
Use this template — freeAll templates

How to use it

  1. Include the do-nothing alternative.
  2. Record what each does well — honestly.
  3. Finish with your differentiation.
  4. Press Tab to add detail under any topic and Enter for another at the same level.

What’s inside

The full structure as text — the same content you get in the editor.

  • Our product
    • Direct competitors
      • Competitor A
        • Strengths
        • Gaps
      • Competitor B
        • Strengths
        • Gaps
    • Indirect alternatives
      • Alternative
    • Substitutes
      • Do nothing
      • Manual process
    • Evaluation criteria
      • Price
      • Ease of use
      • Integrations
    • Our differentiation

Last reviewed 2026-10-30. Placeholders are deliberately generic — replace them with your own facts and sources.