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Business

Customer persona template

A research-backed persona: context, goals, frustrations, behaviours and the jobs they hire products for. Clearly fictional placeholder name.

Best for
Product and marketing teams
Goal
Describe a target customer from research
Layout
Radial
Topics
16
Use this template — freeAll templates

How to use it

  1. Base each branch on interviews or data — mark assumptions.
  2. Keep demographics light; focus on goals and behaviour.
  3. Link to the user journey template.
  4. Press Tab to add detail under any topic and Enter for another at the same level.

What’s inside

The full structure as text — the same content you get in the editor.

  • Persona (placeholder name)
    • Context
      • Role
      • Environment
    • Goals
      • Goal 1
      • Goal 2
    • Frustrations
      • Frustration 1
    • Behaviours
      • Tools they use
      • Information sources
    • Jobs to be done
      • When … I want to … so I can …
    • Objections
    • Quote from research

Last reviewed 2026-10-30. Placeholders are deliberately generic — replace them with your own facts and sources.