Business
SWOT analysis template
Four stable branches for internal strengths and weaknesses and external opportunities and threats, plus space to turn insight into strategy.
- Best for
- Founders, students and strategy teams
- Goal
- Assess strengths, weaknesses, opportunities and threats
- Layout
- Mind map (balanced)
- Topics
- 13
How to use it
- Keep strengths and weaknesses internal; opportunities and threats external.
- Write evidence in notes — no invented statistics.
- Finish with strategies that pair strengths with opportunities.
- Press Tab to add detail under any topic and Enter for another at the same level.
What’s inside
The full structure as text — the same content you get in the editor.
- SWOT: organisation or idea
- Strengths
- Strength 1
- Strength 2
- Weaknesses
- Weakness 1
- Weakness 2
- Opportunities
- Opportunity 1
- Opportunity 2
- Threats
- Threat 1
- Threat 2
- Strengths
Last reviewed 2026-10-30. Placeholders are deliberately generic — replace them with your own facts and sources.