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Business

SWOT analysis template

Four stable branches for internal strengths and weaknesses and external opportunities and threats, plus space to turn insight into strategy.

Best for
Founders, students and strategy teams
Goal
Assess strengths, weaknesses, opportunities and threats
Layout
Mind map (balanced)
Topics
13

How to use it

  1. Keep strengths and weaknesses internal; opportunities and threats external.
  2. Write evidence in notes — no invented statistics.
  3. Finish with strategies that pair strengths with opportunities.
  4. Press Tab to add detail under any topic and Enter for another at the same level.

What’s inside

The full structure as text — the same content you get in the editor.

  • SWOT: organisation or idea
    • Strengths
      • Strength 1
      • Strength 2
    • Weaknesses
      • Weakness 1
      • Weakness 2
    • Opportunities
      • Opportunity 1
      • Opportunity 2
    • Threats
      • Threat 1
      • Threat 2

Last reviewed 2026-10-30. Placeholders are deliberately generic — replace them with your own facts and sources.