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Business

Content strategy / topic cluster template

Organise a pillar topic with clusters of supporting content, search intent and internal links.

Best for
Content marketers and SEO teams
Goal
Plan a pillar page and supporting articles
Layout
Radial
Topics
16
Use this template — freeAll templates

How to use it

  1. Put the pillar topic at the centre.
  2. Group articles by search intent.
  3. Use relationships to plan internal links.
  4. Press Tab to add detail under any topic and Enter for another at the same level.

What’s inside

The full structure as text — the same content you get in the editor.

  • Pillar topic
    • Cluster: basics
      • Article idea
      • Article idea
    • Cluster: how-to
      • Article idea
      • Article idea
    • Cluster: comparisons
      • Article idea
    • Cluster: tools & templates
      • Resource idea
    • Audience questions
    • Distribution
      • Newsletter
      • Social
    • Measurement

Last reviewed 2026-10-30. Placeholders are deliberately generic — replace them with your own facts and sources.